focused messaging

We use our Mettle Focused Messaging process to create a cohesive storyboard that will enable leaders to be aligned in the way they communicate, engage and are committed to the future. The process is comprised of following steps:

• Identify succinct messages linking culture to business vision, goals and tactics
• Ensure leaders understand and have tools for their role as communicators
• Establish context for HR strategy (can be followed by HR review and plan)
• Lay the groundwork for the engagement of staff

We subscribe to the Collins and Porras 'Good to Great' approach—companies who outperform the market consistently over many years have a clear vision, core values and purpose, all of which are embodied in their leaders. Focused Messaging ensures that this is achieved, with the added benefit of articulating the internal and external brand in such a way that the key communication elements are clearly articulated in the one document.

The diagram below depicts our Focused Messaging framework: