Craig directs the national marketing activities for Specialist Recruitment and Consulting Services for the Chandler Macleod Group of which Mettle Group is a specialist Consulting Business.

He is responsible for the development and execution of product and marketing strategies including the integrated marketing communications strategy, multi specialist brand strategies, online marketing strategy and enterpise business development processes to support the company in achieving its business goals and desired financial results.

Craig also directs the Mettle Design function which is responsible for providing design services across the Chandler Macleod Group. Craig is a member of the Chandler Macleod Group Growth Steering Committee and the Mettle Group Executive Management Team.

Craig brings to Mettle 17 year’s practical experience in marketing, events management, business, operational and facilities management. He has a demonstrated commitment to designing and managing successful marketing strategies, campaigns and public relations activities, establishing efficient cost effective client service delivery processes and developing effective streamlined business, logistics and operational systems.

Craig’s previous roles include Manager of Special Events and Corporate Relations for a Warner Bros & Village Roadshow theme park; Conference & Events for Leo Cussen Institute and Executive Officer, Office of the Pro-Vice-Chancellor (International) for Deakin University Melbourne. In a voluntary capacity, Craig has held positions on various community boards and successfully simplified their methods of operation, and managed their marketing, fundraising and public relations campaign activities

External to Mettle, Craig is Director of Business Development for a Sydney business community association board, Chairperson of the Australian Institute of Management NSW Leadership Special Interest Group, an Executive Fellow of the Australian Institute of Office Professionals and a member of the Meetings Industry Association of Australia.

Craig is frequently invited to present on Professional Service Marketing topics at industry Conferences and Seminars and is the author of a number of culture & HR strategy columns including a regular monthly column in Human Capital on Corporate Culture which can be found in Articles on this site.

Craig is a member of the

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